At the beginning of this year, Zuckerberg introduced a major shift to Facebook’s algorithm. In the past, Facebook’s algorithm favored relevant content so that users could find helpful articles. Today, the algorithm favors relevant content that is engaging and interactive so that Facebook users can create more meaningful social interactions. What does this mean for... Read More
Your direct mailer has been sent. Weeks of preparation led you to this moment. You wait anxiously for responses… …and they never come in. You put all your time and effort into it! You double checked your list, the art was branded and the message was on point. What happened?? Well, beyond popular belief, the... Read More
Your direct mailer has been sent. Weeks of preparation led you to this moment. You wait anxiously for responses… …and they never come in. You put all your time and effort into it! You double checked your list, the art was branded and the message was on point. What happened?? Well, beyond popular belief, the... Read More
Do you sometimes hesitate to ask for what you want? The truth is we all do. We hesitate to ask for the appointment. We hesitate to ask for the order. We hesitate to ask for referrals. We hesitate out of a fear of “loss.” A fear of hearing “no.” Here’s a bit of wisdom a... Read More
Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities and there is even a National Golf Day to celebrate the nearly $70 billion industry according to WEAREGOLF. This year leading associations and industry partners will recognize National Golf Day on Wednesday, April 25 with a... Read More
Now that we are past the first quarter or the year, when those distant memories now known as New Year’s Resolutions have been put to rest by reality, those that truly want to blossom should take the time to take a hard, honest look in the mirror and realize that there will never be a... Read More
Now that we are past the first quarter or the year, when those distant memories now known as New Year’s Resolutions have been put to rest by reality, those that truly want to blossom should take the time to take a hard, honest look in the mirror and realize that there will never be a... Read More
You know that winter always turns to spring even if you are still under a few inches of snow and still have to bundle up when you venture outside. Despite all evidence to the contrary, the allure of spring is growing stronger with each passing day. Visions of Springtime Promotions Dance in My Head With... Read More
If you work in the world of print, then you know that to have a perfect match, you need to reference a Pantone color. This is term often referred to as “PMS” or “PMS color” and stands for the Pantone Matching System. Described in Pantone’s own words, it’s “the definitive international reference for selecting, specifying,... Read More
If you work in the world of print, then you know that to have a perfect match, you need to reference a Pantone color. This is term often referred to as “PMS” or “PMS color” and stands for the Pantone Matching System. Described in Pantone’s own words, it’s “the definitive international reference for selecting, specifying,... Read More
