Every Friday morning at 8:15 AM, to be exact, Proforma’s Marketing Team gets together to discuss team updates. Staying alert at 8:15 AM can be a challenge. Coffee doesn’t always kick in when you need it, eating an apple just makes you hungrier and splashing cold water on your face just makes your face wet.... Read More
When I was growing up, food was a major part of my Italian family. I would watch as my grandmother would cook all day and love how rich and flavorful pasta sauce or soups would turn out. This was a very old world way of cooking and it stuck with me well into my adulthood.... Read More
Like most everything, there are good and bad habits. There’re a lot of habits we all (hopefully) have, like brushing our teeth, washing our hands, exercising (…maybe not that one). And I’m certain there’re habits we all wish we had like going to bed earlier every night, walking every day or being more productive at... Read More
Let’s face it, while our outside appearance may give away our actual age, inside most of us still feel like teenagers who are just trying to keep it together. Adjusting from college with very little responsibility and sleeping in until 1:00pm to a professional workplace is by no means ‘easy.’ Our employer’s expectations may feel... Read More
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my... Read More
To keep customer relationships alive and thriving, it’s important to learn the different ways to improve their experience once they’ve made a purchase. Whether you’re selling a product or a service, find unique and creative ways to help your customers even further once you’ve serviced them. Most energy and tactics spent from businesses are for... Read More
In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call... Read More
As we begin a new year it’s a great time to put our thoughts, goals and accomplishments on paper so we can start to take the steps to turn our brainstorming ideas into action. This may seem to be a daunting task, yet it will be beneficial in the long run to achieving your potential.... Read More
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the... Read More
Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results. There’s a common misconception that video is hard to do or takes a lot of technical... Read More
