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For the Love of Swag: Non-Profits

Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer.  However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community.  Shirts... Read More

February 2nd, 2018|Blog|Comments Off on For the Love of Swag: Non-Profits

Get Creative to Be Creative

I know many would find it hard to believe that even I, a graphic designer, find creative thinking not so easy to come by. You would think a switch was embedded into my mind from birth and the ‘on’ position was welded into place, but again, I wish it were that easy. I have days... Read More

January 31st, 2018|Blog|Comments Off on Get Creative to Be Creative

What Facebook’s ‘Algorithm Overhaul’ Means for Your Business’s Facebook Page

Last week Facebook announced that they will be overhauling their entire algorithm that decides what goes on any given user’s newsfeed. The social network has decided it needs to go back to its roots of being exactly that, a social network. According to the New York Times, this means that users can now expect to... Read More

January 29th, 2018|Blog|Comments Off on What Facebook’s ‘Algorithm Overhaul’ Means for Your Business’s Facebook Page

4 Augmented Reality Use Cases for Your Next Marketing Campaign

Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or... Read More

January 26th, 2018|Blog|Comments Off on 4 Augmented Reality Use Cases for Your Next Marketing Campaign

I’ll Get Right On It… Eventually

We all know that person who claims that they work best under pressure. Call it what you will; “Last-Minute Panic,” “Waiting For the Muse,” “Deferring Action,” it all comes down the same concept in the end – procrastination. The awful truth of it is that it’s all too easy to wait and keep putting things... Read More

January 24th, 2018|Blog|Comments Off on I’ll Get Right On It… Eventually

The Importance of Formal Email Communication

Since the dawn of the Internet age and the rise of social media, dramatic changes in communication have occurred that have blurred the lines between formal and casual writing. Nowadays, more and more people are beginning to send formal communications stylized in a format that would be more appropriate in a text message to a... Read More

January 22nd, 2018|Blog|Comments Off on The Importance of Formal Email Communication

Five Signs a Prospect is Playing You

In this busy world of ours, nobody wants to waste their own time. Unfortunately, there are folks out there who won’t think twice about wasting yours. So how can you save yourself from falling into a trap? Over almost seven years of responding to Requests for Proposals (RFPs) and attempting to delicately balance just how... Read More

January 19th, 2018|Blog|Comments Off on Five Signs a Prospect is Playing You

The Value of Being a Mentor

When I was just starting out in the business world, I was fresh out of school with lots of enthusiasm and energy, but I wasn’t sure exactly what I wanted to do in my career. Having studied design, I knew I wanted to work in a creative industry and put my training to use. So,... Read More

January 17th, 2018|Blog|Comments Off on The Value of Being a Mentor

Work-Life Balance

Many people spend their day trying to balance their work with their life outside of work. This can be a difficult task for anyone, especially those with families, demanding jobs or a busy social life. Balancing work and life is a very important thing to keep your peace of mind. There are several things a... Read More

January 15th, 2018|Blog|Comments Off on Work-Life Balance

Brand Marketing: Be Bold, Take Risks, Evoke Emotion

Building and sustaining a brand from the ground up can very difficult and labor intensive. Getting your name out there can feel like an impossible task, especially in an economy crowded by many people selling the same services or goods that you do. So how do you differentiate yourself? What makes you any better than... Read More

January 10th, 2018|Blog|Comments Off on Brand Marketing: Be Bold, Take Risks, Evoke Emotion

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