For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the... Read More
Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results. There’s a common misconception that video is hard to do or takes a lot of technical... Read More
Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer. However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community. Shirts... Read More
I know many would find it hard to believe that even I, a graphic designer, find creative thinking not so easy to come by. You would think a switch was embedded into my mind from birth and the ‘on’ position was welded into place, but again, I wish it were that easy. I have days... Read More
Last week Facebook announced that they will be overhauling their entire algorithm that decides what goes on any given user’s newsfeed. The social network has decided it needs to go back to its roots of being exactly that, a social network. According to the New York Times, this means that users can now expect to... Read More
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or... Read More
We all know that person who claims that they work best under pressure. Call it what you will; “Last-Minute Panic,” “Waiting For the Muse,” “Deferring Action,” it all comes down the same concept in the end – procrastination. The awful truth of it is that it’s all too easy to wait and keep putting things... Read More
Since the dawn of the Internet age and the rise of social media, dramatic changes in communication have occurred that have blurred the lines between formal and casual writing. Nowadays, more and more people are beginning to send formal communications stylized in a format that would be more appropriate in a text message to a... Read More
In this busy world of ours, nobody wants to waste their own time. Unfortunately, there are folks out there who won’t think twice about wasting yours. So how can you save yourself from falling into a trap? Over almost seven years of responding to Requests for Proposals (RFPs) and attempting to delicately balance just how... Read More
When I was just starting out in the business world, I was fresh out of school with lots of enthusiasm and energy, but I wasn’t sure exactly what I wanted to do in my career. Having studied design, I knew I wanted to work in a creative industry and put my training to use. So,... Read More
