Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:... Read More
Happy New Year. From the day this article is published, you have 360 days left in your new year. You have a clean slate. A fresh opportunity. What will you accomplish with these 360 days? Dream big. Businesses in North America spend almost $300 billion per year on printing and promotional products. You are within... Read More
As the holidays come around and, just as quickly, begin to wind down, it becomes the hot topic of the season. Everywhere you look, every social media site, every independent online article, every conversation, turns to focus on the subject of the New Years’ Resolution. Whether losing weight, saving more money, finally getting around to... Read More
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person... Read More
Stack the Deck in Your Favor to Generate more Appointments and More New Sales In honor of the New Year approaching, I thought I’d revisit my annual New Year’s post on Facebook, in lieu of resolutions: The two most important ones at the bottom are personal items and pretty self-explanatory, so let’s get on... Read More
As I sit down to write my blog, I often have a pretty clear direction of where I want it to go. I know what key points I want to hit and I know how I want to leave the audience feeling. But as I begin to write, that clear direction dissipates, my mind travels... Read More
As we begin to reflect on this last year and prepare for a new year, it’s a good time to also evaluate our personal and business goals. Whether we need to eat healthier, exercise more, kick up our career or consider a business that provides work flexibility, December is the ideal time to begin planning... Read More
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products... Read More
For a device that was developed for basic calling use, it has now transformed into an on-the-go-do-just about-anything device. The cell phone is one of the most used technology pieces in everyone’s day to day lives. According to the Pew Research Center, in 2017, 77% of Americans now own smartphones. And why wouldn’t you? You... Read More
This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out... Read More
