With just a short time left in the year, it’s time to set your sights on marketing planning for 2018 (if you haven’t already started) and decide where you’re going to focus your efforts for the year. Content marketing is stronger than ever and continues to grow as one of the leading strategies marketers invest... Read More
The air is cool and the leaves have finally changed here in Ohio. This means we are in the heart of fall, embracing the sweater weather along with jackets and boots… and all things pumpkin flavored. For a lot of us Mid-West folks, we view this time as just another season. Soon enough it will... Read More
Before I started interning at Proforma I was heavily involved with the Department of Residence Life and Housing at my university. While I learned many things from the various positions I held within this department, one of the most valuable things I learned was the importance of recognition. Residence Life and Housing loved recognition. They... Read More
I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve... Read More
Early on in building my distributorship to $20 million (I sold that business in the early ’90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire... Read More
The father of modern management, Peter Drucker, once stated that, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” If you take what Mr.... Read More
There’s an age-old saying which I’m certain everyone has heard before at least once in their life: “There is no ‘I’ in ‘Team.”’ It’s a message meant to convey the simple truth that no one person can carry a group by themselves. The purpose is to dissuade any notion of selfishness and instead promote interactive... Read More
Everyone knows there are professions that have historically required uniforms. In these cases uniforms allow regular people to identify the professionals. The need to distinguish who’s who ranges from police and fire fighters, doctors and nurses to restaurant servers. You get the picture. In many corporate offices, as well, employees are required to wear uniforms.... Read More
In my last article, “What I Learned about Gift Giving From Rollerblade Barbie,” I shared how impactful a carefully chosen gift can be. People remember gifts and who they were from. Maybe it’s because of who gave it to them, the gift had some special meaning or maybe it was just the thought and consideration... Read More
This isn’t click bait. You heard right. Your videos suck. Why, you ask? Because you told me everything I needed to know in the first 15 seconds. This may be brutal, but for a large majority of the content creators that are reading this right now, it rings 100% true. Sometimes I don’t even need... Read More
