In the business world we are sometimes reminded that we are not always selling our product, but often we are selling our brand. It is a simple idea that has only become more relevant over the years as powerful brands such as Apple®, Nike® and Disney® have shown time and time again just how far... Read More
We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building.... Read More
I was born into a generation of technology. I am a girl with an Instagram, Snapchat, Facebook and Pinterest. I am a college student trying to pave my path in the world. I am many things, but a stereotypical millennial, I am not. I don’t sit around all day taking selfies and posting them to... Read More
Most companies only think about recruiting when they have an immediate need. Over the past ten years, the recruiting process has changed drastically. Employers used to be able to post a job online, in a newspaper, at a career fair, etc., then sit back and watch the applications come in. This is what I call... Read More
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up... Read More
Bad debt expense occurs when a company experiences a loss due to products sold or services provided that they ultimately do not receive payment for. The bad debt expense only relates to transactions that involve a company’s accounts receivable account. There are two methods that a company may use to account for bad debt expense:... Read More
Corporate gifts can be a highly effective means of strengthening the employer/employee relationship. Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. A Time to Give The best and most memorable corporate gifts are those that have a purpose,... Read More
A few weeks ago, my husband and I had the pleasure to stay at the Ritz-Carlton Dove Mountain in Tucson, AZ as a part of an industry recognition event. Just prior to staying at the Ritz, we were at a Hampton Inn in Dallas. Both are hotels where their business is housing guests on a... Read More
Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me... Read More
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they... Read More
