As a long-time fan and performer of improvisational comedy, or “improv” for short, I wasn’t surprised to hear that the same communication techniques that I use on stage were also being used in the workplace. For those who don’t know, an improv performance is completely unscripted. A scene begins with a suggestion from the audience,... Read More
Time is a funny concept to talk about. It’s one of the main driving forces behind most facets of our lives; morning alarm clocks, work schedules, social calendars, they all serve to keep us on track with the important day-to-day tasks and engagements that we face. We seem to surround ourselves with countless ways of... Read More
In the business world we are sometimes reminded that we are not always selling our product, but often we are selling our brand. It is a simple idea that has only become more relevant over the years as powerful brands such as Apple®, Nike® and Disney® have shown time and time again just how far... Read More
We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building.... Read More
I was born into a generation of technology. I am a girl with an Instagram, Snapchat, Facebook and Pinterest. I am a college student trying to pave my path in the world. I am many things, but a stereotypical millennial, I am not. I don’t sit around all day taking selfies and posting them to... Read More
Most companies only think about recruiting when they have an immediate need. Over the past ten years, the recruiting process has changed drastically. Employers used to be able to post a job online, in a newspaper, at a career fair, etc., then sit back and watch the applications come in. This is what I call... Read More
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up... Read More
Bad debt expense occurs when a company experiences a loss due to products sold or services provided that they ultimately do not receive payment for. The bad debt expense only relates to transactions that involve a company’s accounts receivable account. There are two methods that a company may use to account for bad debt expense:... Read More
Corporate gifts can be a highly effective means of strengthening the employer/employee relationship. Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. A Time to Give The best and most memorable corporate gifts are those that have a purpose,... Read More
A few weeks ago, my husband and I had the pleasure to stay at the Ritz-Carlton Dove Mountain in Tucson, AZ as a part of an industry recognition event. Just prior to staying at the Ritz, we were at a Hampton Inn in Dallas. Both are hotels where their business is housing guests on a... Read More
