A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying... Read More
In the world we live in – everything is instant. Or at least we expect it to be. We want our food to be fast, the line at the grocery store to be quick, and when we order something – we expect it to arrive in the least amount of time. I believe we are... Read More
In the world we live in – everything is instant. Or at least we expect it to be. We want our food to be fast, the line at the grocery store to be quick, and when we order something – we expect it to arrive in the least amount of time. I believe we are... Read More
Although hitting the road for business may not be your favorite thing, there are ways to ease the stress and make travel more enjoyable. My advice, whether you are just attending an annual meeting or need to be at a company tradeshow every month, is the following: Make a List: Be sure to stay on... Read More
It is important to always continue strategic marketing efforts that keep your brand name visible and top-of-mind with existing and prospective customers. One of the best ways to do this is with logoed promotional products, which do not have to be expensive to be an effective “billboard” for your company. Focus on Smart Branded Products... Read More
With temperatures heating up, seasoned and rookie golfers are teeing off nationwide. There are a multitude of reasons to hit the links – the love of the game, the opportunity to get in touch with nature, a relaxing afternoon with friends or a strategic meeting with business associates. Golf can also be the vehicle needed... Read More
If you’re like me, you need about seven alarms and a slap in the face just to get out of bed in the morning. As I sit at my desk for the first hour of work, all I can think about is warm cozy bed and why I ever left it in the first place.... Read More
In my last article, I mentioned that motivation doesn’t work. If it did, you would be halfway toward accomplishing all your New Year’s resolutions, right?! The only thing that really endures is discipline—discipline to do what we know we need to do when we don’t feel like doing it. The challenge is that discipline sounds hard.... Read More
What popped into your mind the instant you read the word “Zen” in the title above? Rock gardens and bonsai trees, maybe? Bamboo. Tea. Meditating monks. I’d be willing to bet that at least a few of these mental images leapt into your head. Conversely, I doubt that when “Zen” is mentioned that very many... Read More
My last blog was about the most underutilized recruitment tool – asking for referrals. Now, I’m going to talk about another underutilized recruitment tool…following up on new hires. Many recruiters don’t follow up with their candidates once the person gets hired. I’m here to tell you that’s the wrong approach. Recruitment never stops! A good... Read More
