Unexpected gifts can always brighten someone’s day and this time of year is the perfect opportunity to show your appreciation for their kindness. Whether it’s the mailman who drops off your packages daily or the friendly cashier at your local bank, a gift is a small gesture in seeing that you receive ongoing customer service... Read More
In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words... Read More
In my last blog post, I wrote about the benefits of testing a new marketing strategy each month. Not only will it help you open doors, but you will gain a better understanding of what works for your business and what doesn’t. Once you’ve made the commitment to regularly testing new marketing strategies, you can... Read More
Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations. Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person... Read More
We’re Hiring! This phrase strikes either optimism or fear, and sometimes both into most business owners looking to expand their business, especially in the creative department. How do you know if a candidate is qualified? Did they go to a reputable institution? What exactly should I look for in a graphic designer? Here are a... Read More
In my last blog post, I shared the importance of reevaluating your goals and mission statement at the start of the New Year. By doing so, you’ll have a refreshed view of your business and a better understanding of why you’re doing what you do. Once you have thoroughly revised your goals and mission statement,... Read More
A New Year is upon us which means one things – New Year’s resolutions will be in full swing and your local gym will soon be the most popular place on the block – for about a week. Make your employees and customers’ resolutions last all year long with promotional items focused on helping them... Read More
Taking notes. I absolutely dreaded it in college. I would be the student who was relieved that the professor gave you the option to print off the PowerPoint slides. But today I sing a different tune. Since I now work in an assistant position, I’ve learned that note taking is critical. A lot of my... Read More
Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow up by figuring out how people respond to different things. Some people actually study persuasion and make a science out of it. No one... Read More
In my last blog post, I introduced a list of seven small commitments you should be making to experience major success in 2017. The first commitment, developing a growth plan for the New Year, will help you stay on track and understand the direction your business is going for the year. Once you have created... Read More
