If you’re looking for a unique, fun and unusual way to get the attention of prospective customers, guerilla marketing may be exactly what you’re looking for. So what is guerilla marketing and how can it be used to give your business that extra push? Defining guerilla marketing can be a bit challenging because it encompasses... Read More
In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words... Read More
If you’ve ever had to do any book keeping or data entry, you most likely have used Microsoft Excel. Excel is a powerful tool for any business to help you efficiently analyze and interpret large amounts of data. This is a program that in the right hands can make life much easier. Someone once said,... Read More
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products. On the other hand, coming from my industry means... Read More
In my last few blog posts, I’ve talked about managing employees, employee turnover and company culture. When it comes to all three of those topics, micromanagement often comes up in discussions. While micromanagement often is talked about as a negative approach to management, sometimes it’s necessary. Here are a few examples of when micromanaging is... Read More
As we prepare to enter the final month of 2016 and give our thanks this Thursday, it’s time to ask yourself, have you thanked your contacts recently? Whether a business associate went out of his or her way to make a project run smoothly, you’d like to wish your best customers happy holidays or thank... Read More
The holidays are right around the corner. Thanksgiving is less than a week away, and the winter holidays will be here before we know it. Although it happens every year and we’re all aware it’s coming, for some reason we still seem to stress ourselves out and wear ourselves thin. The weather takes a turn... Read More
Eco-friendly or green products have become increasingly popular throughout the last decade. As a society, we want to leave our world a better place, and as our population grows and resources thin, the switch to these types of consumables is a no-brainer. Making the adjustment to utilize sustainable products will actually save your business money... Read More
If you are like most business owners, you want to make money from the efforts of others. A lot of people say they own their own businesses, but many really don’t own businesses at all. They just own jobs. Here’s the test: Can you fly to Hawaii for three months and tell someone else where... Read More
Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products... Read More
