In the wake of the most recent election season in the US, it’s no secret that the ethics of each candidate has been called into question numerous times. In fact, when you really get into the nitty gritty of it all, the choice for many may come down to which candidate is slightly more ethical... Read More
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself. You may wonder, ‘how important... Read More
How many times do you touch your phone each day? Probably too many to count, right? Or did you pull out your phone to look up the answer (which, according to a recent study, is about 2,617 times a day)? Smartphones are changing the way we make decisions about our purchases. According to the Think... Read More
Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of... Read More
Where do all the awesome logos of the world come from? They often begin as nothing more than an abstract idea bouncing around inside a client’s head. Then, almost by magic, these ideas are transformed into a completed mark, proudly emblazoned on jackets, hats, business cards, websites and so much more. What steps are taken... Read More
This time of year evokes many memories for most of us, from the start of a beautiful new season of outdoor color to cheering on of our favorite football team. We can all feel the energy that surrounds us as we prepare for the bounty of the season and all the fun things we have... Read More
Whether you own a small business or work for a large corporation, tradeshows are an excellent way to increase brand recognition and get your company’s name out for all your potential clients and customers to see. According to the Global Exhibition Industry, there are approximately 13,000 tradeshow exhibitions each year – clearly, there is an... Read More
In my last blog, I wrote about the hidden costs of employee turnover. Unfortunately, there is no way to completely eliminate employee turnover, but there are ways to significantly reduce it. Here are 5 tips to reduce employee turnover: 1. People – I’m going to break this up into two parts: Hire the right people... Read More
Want to be the toast of the town with your prospects, clients and employees, alike? Think branded barware! Indeed, branded beverage accessories and drinkware are sure-fire promotional tools to keep spirits high. Whether the preference is beer, wine, liquor or liqueur, you’ll find a litany of logo-laden bar options to choose from. Branded Barware Basics Here... Read More
The age old saying of catching more flies with honey than vinegar has no better use than in the workplace. When it comes to setting the conditions for an employee to do their job (and do it well), an employee recognition programs can quickly and economically dispense the so-called productivity honey your company may desperately need.... Read More
