If you are like most business owners, you want to make money from the efforts of others. A lot of people say they own their own businesses, but many really don’t own businesses at all. They just own jobs. Here’s the test: Can you fly to Hawaii for three months and tell someone else where... Read More
Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products... Read More
In the wake of the most recent election season in the US, it’s no secret that the ethics of each candidate has been called into question numerous times. In fact, when you really get into the nitty gritty of it all, the choice for many may come down to which candidate is slightly more ethical... Read More
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself. You may wonder, ‘how important... Read More
How many times do you touch your phone each day? Probably too many to count, right? Or did you pull out your phone to look up the answer (which, according to a recent study, is about 2,617 times a day)? Smartphones are changing the way we make decisions about our purchases. According to the Think... Read More
Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of... Read More
Where do all the awesome logos of the world come from? They often begin as nothing more than an abstract idea bouncing around inside a client’s head. Then, almost by magic, these ideas are transformed into a completed mark, proudly emblazoned on jackets, hats, business cards, websites and so much more. What steps are taken... Read More
This time of year evokes many memories for most of us, from the start of a beautiful new season of outdoor color to cheering on of our favorite football team. We can all feel the energy that surrounds us as we prepare for the bounty of the season and all the fun things we have... Read More
Whether you own a small business or work for a large corporation, tradeshows are an excellent way to increase brand recognition and get your company’s name out for all your potential clients and customers to see. According to the Global Exhibition Industry, there are approximately 13,000 tradeshow exhibitions each year – clearly, there is an... Read More
In my last blog, I wrote about the hidden costs of employee turnover. Unfortunately, there is no way to completely eliminate employee turnover, but there are ways to significantly reduce it. Here are 5 tips to reduce employee turnover: 1. People – I’m going to break this up into two parts: Hire the right people... Read More
