Have you ever worked for a company where it feels like every department is on a different page, working toward different objectives without a care in the world of what everyone else is doing? If so, your job probably felt pretty disjointed from the rest of the company. A lack of internal communications can make it... Read More
Let me start this off by saying that summer is my favorite season. I love hanging out at the beach and swimming in the ocean more than anything. That being said, fall is my second favorite season. The leaves look beautiful, we get to trade in our flip-flops for stylish boots, and the air is... Read More
As we enter into the fourth quarter, it’s now more important than ever to understand what kinds of promotional products your consumers are looking for and how you can make your brand stand out. This fall, break away from the noise of your competition with these trending, “most searched for” promotional products. Drink Up When... Read More
There’s one reason why most people in business aren’t rich. At the end of the day, we are all really in the “know, like and trust” business. That’s right. Our real job is to just get people to know us, like us and trust us. It’s true if we are trying to earn new customers.... Read More
You may not realize it, but employee turnover can have a large cost associated with it. Although you may be able to replace that $50,000 a year salary with someone who will work for $40,000 a year, you’re probably not factoring in the hidden costs. Here are 5 hidden costs of employee turnover: 1. Recruitment:... Read More
Today’s marketplace is rife with options…there’s always a company purporting to do it better, faster and cheaper, making fostering customer loyalty more important—and challenging—than ever. Given the high costs associated with finding new customers and distributors, it’s imperative to find effective ways to strengthen existing relationships. Popular methods include sending logoed corporate gifts, executing giveaways,... Read More
Did you know that your print and promotional products can do more than just fill a need? Rather than simply calling in your next order of business cards or sourcing water bottles for your spring trade show, consider some of these possibilities to start adding value through your print and promotional programs: 1. Automating processes significantly reduces... Read More
Personal expression comes in many forms: art, music, clothing, etc. From hats and jackets to shirts and uniforms, these items provide a way for your clients to express themselves while marketing your company. Wearables as a whole maintain a very high advertiser awareness rate. Look to the popular styles in apparel for your next promotion and... Read More
Who doesn’t love Halloween? Costumes, candy, parties, scary movies – there’s something for everyone to enjoy. Marketers love it too. Next to traditional “gift-giving” holidays, Halloween is one of the highest-grossing annual celebrations. It may still be a month away, but it’s never too early to start planning a fun Halloween marketing campaign. Here are... Read More
One of the most important aspects of your career isn’t your technical ability, your job title or even your education. It’s your reputation, and it will follow you everywhere you go. Your reputation, although not always an accurate representation of who you are, is what your business associates will base their judgements by. In order... Read More
