Who doesn’t love Halloween? Costumes, candy, parties, scary movies – there’s something for everyone to enjoy. Marketers love it too. Next to traditional “gift-giving” holidays, Halloween is one of the highest-grossing annual celebrations. It may still be a month away, but it’s never too early to start planning a fun Halloween marketing campaign. Here are... Read More
One of the most important aspects of your career isn’t your technical ability, your job title or even your education. It’s your reputation, and it will follow you everywhere you go. Your reputation, although not always an accurate representation of who you are, is what your business associates will base their judgements by. In order... Read More
If you’ve been following my blog posts, I’ve been offering tips on interviewing, hiring, onboarding and managing employees. Unfortunately, sometimes next up is disciplining employees (when necessary). Do you have an employee that arrives late every day or sits at their desk all day long watching tv/videos on the internet? If so, you may want... Read More
You can plan an amazing business and an amazing life in just 5 steps. Step 1: Create a dynamic vision. A fantasy. A big dream. A big hairy audacious goal. You are within an hour drive of $250 million to a couple billion dollars in business (promotional products, printing and packaging). Let me encourage you... Read More
At Proforma, we’re proud to serve as strategic partners to our clients, rather than simply product vendors. Because it’s never really about products anyway. It’s about targeting promotions to drive revenue, simplifying buying processes and technology to streamline workflows, and – quite simply – freeing your time to focus on activities that directly impact your... Read More
We’ve all been told countless times how important it is to keep the audience in mind when developing our marketing strategies. But with the capabilities of our modern technology, there’s a lot more to it than that. Now, in addition to who we are targeting, we must also start thinking more about the context in... Read More
I once worked with a man who spent a great deal of his time in the office stalking his old flames on Facebook, watching Iggy Azalea music videos and playing Farmville. It may surprise you to know that he was not an entry-level employee – he was the head of his department! Needless to say,... Read More
Now that you’ve interviewed a few candidates over the phone , it’s time to bring your best candidates into the office for a face-to-face interview. Sorting through hundreds of resumes and choosing potential candidates is only a small part of the hiring process. In most situations, the face to face interview is the most difficult... Read More
With the first day of summer just around the corner, it’s time to start planning the annual company picnic! Company picnics can be a great way for employees to relax and de-stress, foster camaraderie and create fun memories. Do your employees look forward to this special day each summer, or is it more of a... Read More
It’s no secret that word-of-mouth marketing is one of the most powerful tools to effectively marketing your product and your business. It is also one of the simplest and most trusted forms of communication and marketing to reach the majority of the target market. Let’s face it: You’ll trust a friend’s voice infinitely more than... Read More
