What constitutes a memory maker? This is something companies have to consider when meeting customers, clients, suppliers and even potential employees. Do they need something tangible like a pen, coffee cup or T-shirt to remember you? Some companies repeatedly distribute these types of products to remain visible and relevant in the minds of clients and... Read More
What’s your reputation? How can you fix or improve it fast? About 30 years ago, Proforma had a reputation problem. We had been in business for 10 years and the distributorship was growing fast along with our new franchise business model. Actually, our growth was a little too fast for our capital structure resulting in... Read More
As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides... Read More
In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large impact on your customer or prospect by utilizing printed products that capture the eye. If your printed... Read More
Tradeshows are a wonderful way to connect with your peers, trusted Supplier Partners and, most importantly, your audience. With a sea of booths, how do you stand out and leaving a lasting impression? While creating a stunning booth is important, this year, consumers are looking for personal connections, cutting-edge information and comfort. Check out these... Read More
Errors will occur. Take advantage of them by creating opportunities. Although buyers and sellers take great care to specify products being ordered, manufactured and shipped, any seasoned professional in this industry will agree there’s considerable room for error. Even when colors, sizes and relevant components of a product are checked again and again, mistakes happen.... Read More
Anyone responsible for coordinating projects and campaigns appreciates the value of a team they can trust. Keeping every aspect moving on time and in the right direction can be a challenge, even when all collaborators are in-house. So when a project manager needs to outsource some or all of the work, relying on the wrong... Read More
Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the... Read More
Everyone is starting to think spring! And that means getting outside and enjoying the warmer temperatures. It is the perfect time of year to look into marketing your brand via promotional athletic apparel. But with the vast array of choices, how do you decide the best promotional item options for your company and for your... Read More
The most effective promotional products are new and exciting items that resonate with your end users. Understanding what is trending for the New Year is a great place to start! Proforma spoke with two of our MVPLPs, Gemline and SanMar, about some promotional product trends that are expected to make a splash in 2019. Color... Read More
