Last month, we welcomed a new addition to our family in the form of a baby cockatoo. She’s chatty, she’s extremely affectionate, she loves to dance and sing, and she will do just about anything for a handful of peanuts. Most of the time, she’s just about as silly and adorable as it gets –... Read More
It’s a new year with new opportunities to make 2019 your most successful year yet – and the first step is to get rid of the ‘but’ in your vocabulary and stop making excuses. Many times I find people give excuses without evening knowing it by making statements such as, “Last year my goal was... Read More
Within the first couple of positions in my career, I learned that handing in your resignation brings on a different feelings and reactions. Some were bittersweet and sad, rewarding and satisfying or, in the worst cases, just downright scary. Each holds a different reason behind why you’ve come to the conclusion, but interesting enough, they... Read More
Whether it’s iced, black, light and sweet, an Americano or cold brew, coffee comes in many shapes and sizes. Some of us drink it to wake up in the morning, others do for its taste. What you may have not known is that it has a multitude of benefits for productivity and focus which can... Read More
How did we get here? It’s hard to believe that it is already December. But as we are winding down 2018 and getting amped up for 2019, it is a great time to reflect on the marketing lessons we’ve learned this year and how we can carry them into the New Year. Content is Still... Read More
It’s safe to say that most business professionals should know about Customer Business Reviews. Whether you know a little about what it is or the benefits of doing it, Customer Business Reviews will form the foundation of your business relationships and help position you as a trusted business advisor and valued partner to your customers. What... Read More
Whether it’s getting in shape or growing your business, setting a New Year’s resolution is one thing, but fully committing yourself to achieving it is another. In almost all of my classes this semester, we have discussed the importance of creating SMART goals and objectives for campaigns and events. However, the use of SMART goals... Read More
Business cards tend to pile up in our wallets, on our desks and in our bags. Oftentimes, we don’t look back at our collection, but what if there was one in your stack that really stuck out to you? Perhaps, you would take a second glance. Maybe that second glance would convince you to reach... Read More
It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,... Read More
With December 23 fast-approaching, it’s time to get serious about your plans for FestivusTM. Don’t be distracted by bright lights, shiny tinsel, and the same three snowman songs looping on the overhead speakers. FestivusTM requires focus. Here are some tips for buckling down and making it the most productive one yet. Airing of Grievances Chances... Read More
